In most large companies, the customer service department is strictly for complaint resolution. Companies usually relegate customer service to the… Read More
We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury… Read More
We often say “face time beats Facebook” and “high touch beats high tech,” but we don’t always have the luxury… Read More
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market,… Read More
You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put… Read More
Tenacity is considered to be the single most important ingredient in entrepreneurial success, but there's something else that supports, fuels,… Read More
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s… Read More
