Industry

We Can’t Afford to Take a Break from Climate Change Mitigation

Why is it suddenly necessary for tens of thousands of scientists to march on Earth Day and implore us to… Read More

8 years ago

Is High MPG a Selling Point Any More?

When we heard the auto industry’s recent request for lower federal miles per gallon standards, we were stunned! They argue… Read More

8 years ago

Get Some Diamonds from the People Doing the Actual Work

When you are from an industry, it’s easy and natural to follow best practices, established policies, and time-honored conventions. Being… Read More

8 years ago

Want to Get Stuff Done? Pick Up the Phone!

Personal business experience has proven to us that face-to-face meetings are the most productive for breaking the ice with a… Read More

8 years ago

Sell the Positive Emotion Your Product or Service Can Bring

In this digital age, when so much is sold on line, we are in a race to the bottom pricewise.… Read More

8 years ago

foundr Magazine Interview

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d’oeuvres on silver platters are… Read More

9 years ago
How Your Impatience is Used Against YouHow Your Impatience is Used Against You

How Your Impatience is Used Against You

“What? Aren’t you a millionaire yet? Don’t you have an international best seller yet? Well, step right up! Have I… Read More

9 years ago
Label Damage Screams “Damaged Goods” to Your CustomerLabel Damage Screams “Damaged Goods” to Your Customer

Label Damage Screams “Damaged Goods” to Your Customer

In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it… Read More

9 years ago
3 Types of Hype to Fight3 Types of Hype to Fight

3 Types of Hype to Fight

When you start a business, it seems like the hype-type descend on you like the plague. You file for a license, a… Read More

9 years ago
University of Lethbridge Teaches Marketing and Management with Real World ExperienceUniversity of Lethbridge Teaches Marketing and Management with Real World Experience

University of Lethbridge Teaches Marketing and Management with Real World Experience

  This week we were the Executives in Residence at one of Canada's premier universities, the University of Lethbridge, with… Read More

10 years ago