Marketing

5 Tips to Sell More This Year

Want to sell more this year? Of course, you do! Without sales, you don’t need production or even marketing. In… Read More

6 years ago

Does Your Company Have a Customer Intel Department?

In most large companies, the customer service department is strictly for complaint resolution. Companies usually relegate customer service to the… Read More

6 years ago

​7 Steps to Infuse Entrepreneurial Thinking Into Company Culture

Every company wants to stay relevant and be in the forefront of their industry. This requires an imaginative staff creating… Read More

8 years ago

Get Some Diamonds from the People Doing the Actual Work

When you are from an industry, it’s easy and natural to follow best practices, established policies, and time-honored conventions. Being… Read More

8 years ago

How Your Impatience is Used Against You

“What? Aren’t you a millionaire yet? Don’t you have an international best seller yet? Well, step right up! Have I… Read More

8 years ago

9 Ways Consumer Products Are Discontinued Right After They Are Approved

Our new clients were excited when their new consumer product was approved for one of the outlets in a big… Read More

8 years ago

The 9 Selling Seasons: Seasonal Selling Can Get You More Sales, Part 2

The calendar year is already divided up into at least 9 distinctive selling seasons. Each selling season, for the most… Read More

9 years ago

C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market,… Read More

9 years ago

The Customer Experience is Trumped by the 800 Number Experience

You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put… Read More

10 years ago

University of Lethbridge Teaches Marketing and Management with Real World Experience

  This week we were the Executives in Residence at one of Canada's premier universities, the University of Lethbridge, with… Read More

10 years ago