Marketing

7 Steps to Infuse Entrepreneurial Thinking into Company Culture

Every company wants to stay relevant and be in the forefront of their industry. This requires an imaginative staff creating… Read More

10 years ago

You Can’t Teach Entrepreneurship Without Sales Training

At the recent International Conference on Small Business (ICSB) World Conference on Entrepreneurship  in Dublin Ireland, the Asian delegates gave Michael… Read More

10 years ago

Happy Birthday Barefoot!

Twenty-seven years ago, Barefoot Wines were bottled for the first time. But how the wine found its way to the… Read More

12 years ago

Santa Barbara News-Press Article on Michael Houlihan

By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR March 7, 2013 5:59 AM   When he returns to Santa Barbara for a… Read More

12 years ago

The Joy of Giving

As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general… Read More

12 years ago

Wine Industry Expo

Ideas, information and predictions will be presented by some of the most experienced members of the wine and grape industry… Read More

12 years ago

Sales Professionals Deserve our Respect

From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long… Read More

12 years ago

Gaining Traction in the Marketplace takes Tenacity and Focus

You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s… Read More

12 years ago

Tailor Your Message to What Your Audience Wants to Hear

If you want to make a statement, tell them what you want to say. If you want to make a… Read More

13 years ago

Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More

13 years ago