We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.”… Read More
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More
Title: Entrepreneurship Past, Present, Future Location: Palo Alto, CA (Pillsbury Winthrop Shaw Pittman) Description: Michael will be sharing valuable knowledge… Read More
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the… Read More
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers… Read More
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More
In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may… Read More
Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales… Read More
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many… Read More
