monetization

The 5 Requirements We Look For in a New Client

We work as advisors to help businesses monetize their brand equity. In other words, we use our considerable experience having… Read More

6 years ago

Is your Startup Doomed by Your VC’s Quarterly Reports?

You must be getting a little nervous! It’s June 25th and the pressure is on. Your chances to effect the… Read More

7 years ago

The 4 Core Competencies of the Barefoot Startup

If you managed to survive the entrepreneurial process from ideation to monetization and you were asked to boil it all… Read More

7 years ago

The 7 Tenets of The Barefoot Startup

According to Forbes, 90% of all new businesses fail. Why is the rate so high with so many great ideas?… Read More

7 years ago

Taking the Inc. 500 Survey is an Eye Opener

Is there a set of characteristics all entrepreneurs share? What differentiates them from other folks? Below are the questions asked… Read More

7 years ago

Why Are You Going into Business?

The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first… Read More

7 years ago