Packaging and labeling

The Advantages of Being a Small Start-Up – Part 3The Advantages of Being a Small Start-Up – Part 3

The Advantages of Being a Small Start-Up – Part 3

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market… Read More

13 years ago
Listen to and Learn from your Sales StaffListen to and Learn from your Sales Staff

Listen to and Learn from your Sales Staff

  In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may… Read More

14 years ago
Beware of “Money Saving” Suggestions from Your Non-Sales StaffBeware of “Money Saving” Suggestions from Your Non-Sales Staff

Beware of “Money Saving” Suggestions from Your Non-Sales Staff

 Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales… Read More

14 years ago
Distribution: The Distance between a Great Product and a Sale – Part 2Distribution: The Distance between a Great Product and a Sale – Part 2

Distribution: The Distance between a Great Product and a Sale – Part 2

The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many… Read More

14 years ago