The salespeople who call on your business have much more to offer than the products and services they represent. They… Read More
Today, I am sharing our experience building brand value in the Barefoot Wine brand with wine industry owners and professionals… Read More
Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on… Read More
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long… Read More
We’ve spent over two decades in sales, and it’s true - nothing happens until the sale is made. We have… Read More
No matter what business you think you are in, you wind up in the personnel management business. Your first hires… Read More
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s… Read More
Henry Ford used to say he’d rather have 1% of what a hundred others made working for him, than 100%… Read More
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.”… Read More
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More