As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the… Read More
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent… Read More
Many companies these days seem to think that they are giving their office staff some kind of a benefit by… Read More
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More
In the previous post we examined some of the ways your well-meaning office, marketing, production and accounting staff may… Read More
Let’s start by realizing that there are really only two divisions in every company, Sales and Sales Support. Since Sales… Read More
In the previous three posts we have given just a few examples of the importance of Channel Distribution Management in… Read More
Does your company regard its staff as a commodity, information as a currency, and operate on a need-to know basis?… Read More