Worthy cause marketing

Feliz Navidad!

Happy Holidays! It's time to give! This is the time of year when we find ourselves rushing around buying presents… Read More

11 years ago

Doubt the Doubts Interview with Paul Blais

EPISODE 95 MICHAEL HOULIHAN Posted on October 26, 2013 by Paul Blais Podcast: Play in new window | Download Michael Houlihan, author of the New York… Read More

11 years ago

Why Worthy Cause Marketing Works

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the… Read More

11 years ago

How to Succeed in the Wine Business Without Really Knowing a Damn Thing About It

How to Succeed in the Wine Business Without Really Knowing a Damn Thing About It  Written by Jordan Wright of… Read More

12 years ago

Santa Barbara News-Press Article on Michael Houlihan

By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR March 7, 2013 5:59 AM   When he returns to Santa Barbara for a… Read More

12 years ago

Cause Marketing or Worthy Cause Marketing?

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we… Read More

12 years ago

Investor’s Business Daily Interview

Michael spoke with Morey Stettner, who writes for the “Managing for Success” page at Investor's Business Daily. They discussed Worthy… Read More

12 years ago

Inc. Magazine Article

Kevin Daum's Inc. Magazine article highlights Michael & Bonnie's discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here… Read More

12 years ago

World’s Best Sale Pitch: “My Product will help you Increase Sales”

We’ve spent over two decades in sales, and it’s true - nothing happens until the sale is made. We have… Read More

12 years ago

Cause Marketing is Not Only for Big Business (Webinar)

The Cause Marketing Masters Series presents the webinar, "Cause Marketing is Not Only for Big Business" led by Michael Houlihan,… Read More

12 years ago