Happy Holidays! It's time to give! This is the time of year when we find ourselves rushing around buying presents… Read More
EPISODE 95 MICHAEL HOULIHAN Posted on October 26, 2013 by Paul Blais Podcast: Play in new window | Download Michael Houlihan, author of the New York… Read More
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the… Read More
How to Succeed in the Wine Business Without Really Knowing a Damn Thing About It Written by Jordan Wright of… Read More
By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR March 7, 2013 5:59 AM When he returns to Santa Barbara for a… Read More
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we… Read More
Michael spoke with Morey Stettner, who writes for the “Managing for Success” page at Investor's Business Daily. They discussed Worthy… Read More
Kevin Daum's Inc. Magazine article highlights Michael & Bonnie's discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here… Read More
We’ve spent over two decades in sales, and it’s true - nothing happens until the sale is made. We have… Read More
The Cause Marketing Masters Series presents the webinar, "Cause Marketing is Not Only for Big Business" led by Michael Houlihan,… Read More
