by The Barefoot Spirit | Business Blog
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap // By Mark Evans “When Barefoot launched in the 1980s, the U.S. wine industry was well-established. In fact, there was a sense that if you were serious about wine, you... by The Barefoot Spirit | Business Blog
On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and his team are launching the Arizona chapter of this incredible nonprofit, offering invaluable resources to any non-public company. It’s a... by The Barefoot Spirit | Business Blog
We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the... by The Barefoot Spirit | Business Blog
The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you... by The Barefoot Spirit | Business Blog
As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems far off or closer than you think, the time to plan is now. Here’s how to position yourself for an exit that reflects your hard-earned...