The Barefoot Spirit | The Barefoot Spirit

Why the Right Answer to the Wrong Question Can Lead to Disaster… 🌪️

As business advisors, we’ve noticed many clients ask specific questions like, “How do I hire a sales rep?” However, they often need to address bigger issues first. The Answer is a Question ❓ Inexperienced clients often ask the wrong questions. For...

Calling all 2024 grads! 🎓

by The Barefoot Spirit | Business Blog

College teaches more than just academic knowledge. It equips you with essential entrepreneurial skills crucial for business success, developed through the experience of navigating college life rather than coursework. First, you learn prioritization (strategic...

5 Barefoot Problem Solving Principles 💡

by The Barefoot Spirit | Business Blog

When building the Barefoot Wine brand, we encountered numerous unexpected challenges in compliance, distribution, and personnel management. Over time, we developed principles to improve our problem-solving approach, transforming our anxiety into a constructive...

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

by The Barefoot Spirit | Business Blog

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,...

From Wine to Hollywood… 🎬

by The Barefoot Spirit | Business Blog

After selling Barefoot Wine, we helped our acquirer maintain the “Barefoot Spirit,” which led to Barefoot becoming the world’s largest wine brand. This experience taught us valuable lessons about large companies. We advised start-ups and build-ups,...