The Barefoot Spirit | The Barefoot Spirit

Know the Metrics that Make Your Brand an Acquisition Target 🎯

Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To maximize your brand’s value, plan for acquisition from the start. Growth demands significant investment, and brand equity attracts...

7 Rules for Couples in Business

by The Barefoot Spirit | Business Blog

“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the workforce, and create 75% of all new jobs,” says Sheila Neisler of Catalyst Marketing Company. Here are our top secrets to maintaining a healthy...

What’s the Difference Between a Brand, a Label, and a Product?

by The Barefoot Spirit | Business Blog

Over time, brands can risk becoming mere labels. When a brand loses its spirit, it becomes just a symbol (logo). A label simply identifies the product’s basic elements like contents, compliance, logo, name, trade dress, and copy. A product is a commodity...

Does your college or university seek an inspiring entrepreneurial speaker duo to engage your students?

by The Barefoot Spirit | Business Blog

Do you organize entrepreneurship summits or pitch events in need of a compelling keynote address? Your search ends here! For Speaking Engagements and Appearances please contact, sales@thebarefootspirit.com or call 707-484-1600 for more information. “Bonnie and Michael...

Book Michael and Bonnie

by The Barefoot Spirit | Business Blog

Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam Hartung, Contributing Author, Forbes We share entertaining and memorable stories from our real-life experiences in building the world-famous...