The Barefoot Spirit | The Barefoot Spirit

(VIDEO) Mississippi State University | Interview with Michael Houlihan

In early April, Bonnie M. Harvey and I had the pleasure of traveling to Mississippi State University to speak at their Entrepreneurship Summit brought on by the MSU Center for Entrepreneurship & Outreach. It was a fantastic experience! We also were able to sit...

Why the Right Answer to the Wrong Question Can Lead to Disaster… 🌪️

by The Barefoot Spirit | Business Blog

As business advisors, we’ve noticed many clients ask specific questions like, “How do I hire a sales rep?” However, they often need to address bigger issues first. The Answer is a Question ❓ Inexperienced clients often ask the wrong questions. For...

Calling all 2024 grads! 🎓

by The Barefoot Spirit | Business Blog

College teaches more than just academic knowledge. It equips you with essential entrepreneurial skills crucial for business success, developed through the experience of navigating college life rather than coursework. First, you learn prioritization (strategic...

5 Barefoot Problem Solving Principles 💡

by The Barefoot Spirit | Business Blog

When building the Barefoot Wine brand, we encountered numerous unexpected challenges in compliance, distribution, and personnel management. Over time, we developed principles to improve our problem-solving approach, transforming our anxiety into a constructive...

What is a Brand if not the Founder’s Legacy, Concept, and Intention?

by The Barefoot Spirit | Business Blog

So often we see great brands derailed. They seem to have lost track of their purpose and style, their principles and commitments. They often get watered down and diluted by corporate governance, standardization, and complacency. What happened? They lost their spirit,...