Michael Houlihan & Bonnie Harvey | The Barefoot Spirit

Why Worthy Cause Marketing Works

GIVE MEMBERS A SOCIAL REASON TO BUY!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...

Floyd Smith Water Cooler

by Michael Houlihan & Bonnie Harvey | Business Blog

Tomorrow, we have the honor of being interviewed by our friend Matt DiGeronimo, Host of The Smith Floyd Water Cooler. Matt wrote a fantastic book review about our book, The Barefoot Spirit and we will post some snippets and link you to the full article on his website....

KBOI-TV 2 Television Interview

by Michael Houlihan & Bonnie Harvey | Business Blog

BOISE, Idaho (KBOI) – The founders of Barefoot Wine have a new book out talking about their unique journey of building one of the countries top selling wines. Although it may not have happened if not for the current owner of a Boise restaurant. Michael...

Disabled Veterans Have the 3 Essentials for Entrepreneurial Success

GUTS, TENACITY, AND OPPORTUNITY

by Michael Houlihan & Bonnie Harvey | Business Blog

We are now part of a program to help post-9/11 disabled veterans become successful entrepreneurs. Later this month we will be honored to share our entrepreneurial experience with some of these courageous heroes. It is our hope that the lessons we learned will help...

Sustainability News & Entertainment™ Radio with Host Diana Dehm

by Michael Houlihan & Bonnie Harvey | Business Blog

We had the great pleasure of being interviewed by Diana Dehm of Sustainability News & Entertainment. To listen to the interview, please click the play button below....