B2B or Not to Be? That is the Question!

B2B or Not to Be? That is the Question!

SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS

by | Business Blog

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your...
Why We Write

Why We Write

STRAIGHT TALK ABOUT COMPLICATED BUSINESS PRINCIPLES

by | Business Blog

We’ve been asked who we write for and why. The answer can be found in how we write. We learned most of our business knowledge the hard way. We write for you so you can avoid the painful lessons we have experienced first hand. We write to give you news you can use....