Successful Hiring takes Preparation, Permission and Patience
WITH PROPER CARE, YOUR EMPLOYEE WILL BLOSSOM
No matter what business you think you are in, you wind up in the personnel management business. Your first hires will require a great deal of your time and energy with no guarantees. Your way may conflict with their previous way of doing things. For the most part,...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
On Independence Day, We’re more Interdependent than Ever
AMERICAN PIE – CHINESE PAN
As we approach the nation’s 236th year of independence from England and thereby Europe, we find ourselves glued to the financial news out of Europe like we were still part of it. And we are, more than ever. We worry about the economies of China and Russia as if...
Tailor Your Message to What Your Audience Wants to Hear
DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
Find Good People – Make Great People
BUILD A SQUARE HOLE FOR A SQUARE PEG
People always ask us what we look for in a job applicant because we had such a great staff. Sure, we looked at qualifications, but we looked beyond that. We wanted people who were not only qualified, but also had foundational qualities we could build upon. We wanted...
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