What Does Your Brand Stand For?
Give Your Brand a Soul.
Brands that stand for more than just their products have a huge advantage in this era of increasing transparency. It’s not enough to have the best product at the most popular price any more, and excellent customer service is only the beginning. Now, more than ever,...
How To Get Your Product To The Market
The Seven Sales
You may have a great product at a great price, and people may really want it, but that doesn’t mean you can get it to them. If your product is sold in retail stores, like most consumer goods, it probably has to go through conventional distribution channels. In order...
How to Start a Business with No Knowledge of the Industry
Flying Blind
Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even if it’s in an unfamiliar industry. Today the web is filled with information on every industry, but the learning curve can feel like hitting a...
7 Tips to Attract and Keep Good People
Build a Team
Your people are your most valuable asset. When you are a start-up, they are critical. They represent your company to your customers, vendors and your associates. When your people interact well with each other, they will make your workplace productive and satisfying on...
10 Tips For a Start-Up Business with No Money
The advantages of being broke with a good idea
OK, you need some money to get started, but you can seriously reduce the amount if you take advantage of some of these suggestions. Every one of them worked for us: Start in the garage, a spare bedroom, even the laundry room the way we did. Go anywhere you won’t have...
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