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How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your...
Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image? Or does it broadcast that your brand condones...
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap // By Mark Evans "When Barefoot launched in the 1980s, the U.S. wine industry was well-established. In fact, there was a sense that if you were serious about wine, you drank...
Private Directors Association® in Scottsdale, Arizona
On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and his team are launching the Arizona chapter of this incredible nonprofit, offering invaluable resources to any non-public company. It’s a...
How I Built This – PODCAST FEATURE
We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the...
PERCEPTION, PRICE, AND PERFORMANCE
The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you...
Whether selling seems far off or closer than you think, the time to plan is now.
As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems far off or closer than you think, the time to plan is now. Here’s how to position yourself for an exit that reflects your hard-earned...
Picture This: A Woman with a Vision
Picture this: a woman with a vision, a passion to be her own boss, and the drive to make it happen. But as she steps into the world of entrepreneurship, she’s immediately hit by three massive roadblocks—limited funding, lack of financial training, and wavering...
Exit Strategy: Your Ultimate Playbook for Success 🚀
Even if selling your business feels like a distant dream, you need to be ready from day one—because when opportunity knocks, you better be prepared to answer. Here’s how to position yourself for the blockbuster exit you’ve always imagined: Get Acquirer-Ready: Your...
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Business Audio Theatre
