Entrepreneur Magazine Interview
Michelle Goodman of Entrepreneur Magazine interviewed Michael about how to run a cause marketing campaign on a shoestring. The article will appear in the March issue of Entrepreneur. Check back here for access to the article! Entrepreneur is a monthly business...
Strategy for Good Summit
Title: Strategy for Good Summit Location: Your phone – it’s a Telesummit Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey – All in One Place Via Telesummit – Sharing Their Unique...
The Advantages of Being a Small Start-Up – Part 3
YOUR BRAND HAS MORE THAN ONE PURPOSE
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...
Distribution: The Distance between a Great Product and a Sale – Part 3
GIVE YOUR PRODUCT A CHANCE
When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
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