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Entrepreneur – It’s Official: Customers Prefer Sustainable Companies

Entrepreneur – It’s Official: Customers Prefer Sustainable Companies

by Michael Houlihan & Bonnie Harvey | Business Blog

When we built the Barefoot Wine brand, we lived and died on the latest Nielsen ratings. So if you are in the packaged goods space, you want to pay careful attention to the latest Nielsen report “How and Why Sustainability is Gaining Momentum with...
Communicate the Reasons not just the Processes

Communicate the Reasons not just the Processes

"WHY" TRUMPS "HOW"

by Michael Houlihan & Bonnie Harvey | Business Blog

As we celebrate Presidents’ Day, we honor our country’s two greatest leaders, George Washington who had to form a union, and Abraham Lincoln who had to hold it together. Both succeeded because they educated the people about the reasons for action. They both had to...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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