Barefoot Wine | The Barefoot Spirit

How to Succeed in the Wine Business Without Really Knowing a Damn Thing About It

by Michael Houlihan & Bonnie Harvey | Business Blog, Interview

How to Succeed in the Wine Business Without Really Knowing a Damn Thing About It Written by Jordan Wright of Whisk and Quill Last month I spoke with Barefoot Wines founder Michael Houlihan about his upcoming book The Barefoot Spirit (Evolve Publishing – May 2013). ...

The Barefoot Spirit is a Strong One; Interview with Michael Houlihan

by Michael Houlihan & Bonnie Harvey | Business Blog

Michael Luchies, Yahoo! Contributor Network Mar 11, 2013 Michael Houlihan and Bonnie Harvey are two of the nicest people I have had the pleasure of talking with, and they just so happen to be incredibly successful and world renowned entrepreneurs. Michael and Bonnie...

Santa Barbara News-Press Article on Michael Houlihan

by Michael Houlihan & Bonnie Harvey | Business Blog

By SCOTT STEEPLETON NEWS-PRESS CITY EDITOR March 7, 2013 5:59 AM When he returns to Santa Barbara for a speaking engagement this week, Barefoot Cellars co-founder Michael Houlihan will be treading familiar territory. He attended City College 1965-67 and it was...

Can Entrepreneurship and Innovation be Taught? You Bet!

THE SCHEINFELD CENTER SHINES!

by Michael Houlihan & Bonnie Harvey | Business Blog

When we were in school, we always wondered why, if the professor was so smart, wasn’t he making a fortune at whatever he was teaching? Well, in the schools of entrepreneurship that have popped up across the country, things have changed. Many of the professors and...

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...