The Barefoot Spirit is an Audie Award Finalist!
FORESTVILLE, Calif., Feb. 3, 2020 /PRNewswire/ — The Audiobook Publishers Association announced today that The Barefoot Spirit Audiobook is a Finalist for the 2020 Business/Personal Development Audiobook of the Year Award. The original paperback version of The...
Force Brands – Brand Building Secrets Interview
Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s founding in 1985, they both lacked the money and the industry knowledge necessary to launch a brand of any kind....
The 7 Habits of Highly Brandable People
First published on Entrepreneur.com on 10/12/2017 Having built the wine brand Barefoot, we learned a few things about branding consumer products. Get your product in front of the folks who will benefit from it. Be clear about what you are selling. Distinguish your... 7 Steps to Infuse Entrepreneurial Thinking Into Company Culture
Every company wants to stay relevant and be in the forefront of their industry. This requires an imaginative staff creating new solutions and thinking outside the box. But first you need to change your company culture. This is easier said than done. A positive company...
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