Force Brands – Brand Building Secrets Interview
Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s founding in 1985, they both lacked the money and the industry knowledge necessary to launch a brand of any kind....
ICSB Guest Blog Post
We are not professors of entrepreneurship, but we are real-life successful entrepreneurs. Rather than retiring with our proceeds from the sale Barefoot Wines, we are devoting our lives to sharing what we have learned, often times the hard way, from our...
Strategy for Good Summit
Title: Strategy for Good Summit Location: Your phone – it’s a Telesummit Description: Hear from 30 Thought Leaders on Business in Society, including Michael Houlihan and Bonnie Harvey – All in One Place Via Telesummit – Sharing Their Unique...
Exit Strategy, Brand Building, and Value
Title: Exit Strategy, Brand Building, and Value Location: Sonoma State University, Rohnert Park, CA Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in...
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