Brand Equity | The Barefoot Spirit

The 5 Requirements We Look For in a New Client

MAKING THE CUT

by Michael Houlihan & Bonnie Harvey | Business Blog, Clients

We work as advisors to help businesses monetize their brand equity. In other words, we use our considerable experience having built and sold a business to help a select group of businesses do the same. But how do we select our clients? And what do we look for? We look...

Why Are You Going into Business?

GET YOUR PEANUT IN FRONT OF THE ELEPHANT

by Michael Houlihan & Bonnie Harvey | Business Blog

The first question we ask prospective clients is, “Why are you going into business?” This seems like an obvious first question, but most folks considering taking the big leap don’t really give it the attention it deserves. The answer can determine your strategy,...

Preoccupation with the Launch Can Sink Your Entrepreneur Ship

DON’T BE LIKE THE SPANISH ARMADA

by Michael Houlihan & Bonnie Harvey | Business Blog

Just because you launched your business don’t think that’s the key to success. The Spanish launched 1,000 ships … and they all sunk in a storm! So what exactly does success look like? If you’re a ship, it’s getting safely in to port. But where’s port? And how do you...

Do These 5 Things To Turn Your Company Into A Massive Success

by Michael Houlihan & Bonnie Harvey | Article, Business Blog

Wine has become synonymous with our culture. It is a drink that many divulge in while they relax in their homes, enjoy meals at restaurants, and celebrate special occasions. Even scientists claim that the resveratrol within red wines can lead to a healthy heart....