Misstep #1: private label You need capital so you provide your product to a retailer as their house, control, or… Read More
“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage… Read More
There’s so much noise out there, you don’t have the luxury to try to be all things to all people.… Read More
Because we successfully built a popular consumer packaged goods brand, now known the world over, we are often asked about… Read More
Every time we speak, it never fails that at least one member of the audience comes up and asks, “I'm… Read More
We recently had the pleasure of spending the day with 65 MBA students from Nanyang University in Singapore. Twenty-five percent… Read More
When we sold Barefoot Wine, we received the Wine Industry’s coveted Top Brand award for multiple years, sold 600,000 cases… Read More
Founders Michael Houlihan and Bonnie Harvey didn’t set out with the intention of creating the world’s largest wine brand. At the time of Barefoot Wine’s… Read More
Our clients come to us because of our credentials as the founders of the largest wine brand in the world.… Read More
It seems so wonderful at first. You don’t have leave the house to go shopping anymore! Everything just shows up… Read More