Kirkus Reviews – The Barefoot Spirit
“An irreverent, eye-opening business memoir. Novice winemakers upend the industry’s pretensions while taking on the jungle of the retail beverage sector in this rollicking business saga.” “Novice winemakers upend the industry’s pretensions while taking on the... Why Brand integrity Matters and How to Get It
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...
Is Your CPG Company on the Right Side of History?
Because we successfully built a popular consumer packaged goods brand, now known the world over, we are often asked about packaging. Our audiences want to know, “What’s the latest in packaging?” and, “What are the new trends?” After all, the “P” in CPG is “package.”...
Work with Your Community to Create Advocates
THE CHEAPEST FORM OF ADVERTISING
Every time we speak, it never fails that at least one member of the audience comes up and asks, “I’m just a start up, I’m on a very limited budget. How can I afford to advertise and get the word out about my goods and services?” Almost everyone in the...
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