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Why Brand integrity Matters and How to Get It

Why Brand integrity Matters and How to Get It

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...
Why Brand integrity Matters and How to Get It

These Business Tasks Should be Outsourced

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most...
You Build Customer Loyalty by Ditching the Act

You Build Customer Loyalty by Ditching the Act

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave.” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And...
Why Brand integrity Matters and How to Get It

How to Avoid Corporate Blockage Strategies and Keep the Ball Rolling

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article, Contributed Blog

Has this ever happened to you? After a series of meetings with the big organization, suddenly there’s a new person in the room, they monopolize the meeting, and set the progress back to square one. “I’m not convinced we should do this!” they say, and then spend the...
From the Crowd – To the Crowd

From the Crowd – To the Crowd

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater  What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has been...
Why Brand integrity Matters and How to Get It

Maybe Brick-and-Mortar Retail is Just Changing, Not Dying

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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