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The 7 Habits of Highly Brandable People

The 7 Habits of Highly Brandable People

by Michael Houlihan & Bonnie Harvey | Business Blog

First published on Entrepreneur.com on 10/12/2017 Having built the wine brand Barefoot, we learned a few things about branding consumer products. Get your product in front of the folks who will benefit from it. Be clear about what you are selling. Distinguish your...
Achieve Success On Your Own Terms

Achieve Success On Your Own Terms

NAME THAT TUNE!

by Michael Houlihan & Bonnie Harvey | Business Blog

Creating your own terms can better define your niche, distinguish your offering from the rest, and lead your product to success. When we started Barefoot Wine, we didn’t know enough about the conventions of the wine business to define our product within the...
The Advantages of Being a Small Start-Up – Part 3

The Advantages of Being a Small Start-Up – Part 3

YOUR BRAND HAS MORE THAN ONE PURPOSE

by Michael Houlihan & Bonnie Harvey | Business Blog

By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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