The coronavirus and its consequences will be with us for a long time. What does this mean for business and… Read More
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders… Read More
The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent… Read More
Over the years, I’ve written about, interviewed, and listened to Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wine… Read More
In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile… Read More
Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater What if someone shows you a video… Read More
STORY AS COMMUNICATION, FROM CAVEMAN TO WALKMAN When humans listen to a story something amazing happens. each individual in a… Read More
Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used… Read More
Today it seems like we are hearing about a new breakthrough every day. It’s easy to get the idea that… Read More
We had a pop-up opportunity to take our friends to the Mountain Play performed outside on the top of Mt.… Read More
