These Business Tasks Should be Outsourced
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most... Discrimination Against Older Job Applicants is Illegal — and it’s Bad for Your Bottom Line
The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees...
A Transformative Idea: “Business Audio Theatre” From The Founders Of Barefoot Wine. Not Just Narrated … Performed! – Forbes
Over the years, I’ve written about, interviewed, and listened to Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wine and New York Times bestselling authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Recently...
You Build Customer Loyalty by Ditching the Act
In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave.” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And...
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Business Audio Theatre
