The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.”

Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees leaves out older folks.

Are these add words discouraging to older applicants? You bet.

Recently, Michael was interviewed on the FOX Radio Network during drive time as a workplace cultural expert on this issue. But instead of dwelling on the legalities and enforcement issues involved, he took a much different tack. Whether it can be proven illegal or not, whether the threat of liability is strong enough to end this type of discrimination, the fact is, it’s just plain bad business.

Here are a few good reasons why.

To read the complete article, please visit The Business Journals 




Who We Are

Michael Houlihan and Bonnie Harvey Barefoot Wine Founders

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at

To make inquiries for keynote speaking, trainings or consulting, please contact