Buyer | The Barefoot Spirit

Work with Your Community to Create Advocates

THE CHEAPEST FORM OF ADVERTISING

by Michael Houlihan & Bonnie Harvey | Business Blog

Every time we speak, it never fails that at least one member of the audience comes up and asks, “I’m just a start up, I’m on a very limited budget. How can I afford to advertise and get the word out about my goods and services?” Almost everyone in the...

5 Ways to Tell If You Are You Persistent or Just Stuck in a Rut

JUST A LITTLE BIT FURTHER!

by Michael Houlihan & Bonnie Harvey | Business Blog

Most successful startup founders will tell you that it’s going to take a lot of tenacity to succeed. They will all generally tell you that persistence is the better part of valor when it comes to winning. We agree. It takes a great degree of resolve and patience to...

Is your Startup Doomed by Your VC’s Quarterly Reports?

MAKE THE NUMBERS …NO MATTER HOW!

by Michael Houlihan & Bonnie Harvey | Business Blog

You must be getting a little nervous! It’s June 25th and the pressure is on. Your chances to effect the data for the Q2 Report is wrapping up in just a few days! How will you make the numbers you promise your VC? Will you load up your new buyer with more than she...

Be Ready For That Big Buyer

KNOW WHAT SHE WANTS TO SEE

by Michael Houlihan & Bonnie Harvey | Business Blog

Finally, you got a lucky break! That big chain stores buyer will finally see you. Your mind is racing with the possibilities: your product in all of her stores, access to all of her customers, your brand “takes off!” Not so fast, Bucko! Do you even know...

Time to Dress For Success – Again!

“YOU LOOK SHARP!”

by Michael Houlihan & Bonnie Harvey | Business Blog

Many years ago, President Jimmy Carter upset men’s business fashion when he fancied himself as a “Peanut Farmer” and wore jeans in the White House. The fad took off! Ever since, it’s common to see CEOs and conference speakers wearing sport coats and jeans. Fashion...