Michelle Goodman of Entrepreneur Magazine interviewed Michael about how to run a cause marketing campaign on a shoestring. The article… Read More
Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on… Read More
The Cause Marketing Masters Series presents the webinar, "Cause Marketing is Not Only for Big Business" led by Michael Houlihan,… Read More
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More
One of the most effective and often over-looked resources to build and grow your business is strategic alliances. “Partnerships” with… Read More
Title: Strategy for Good Summit Location: Your phone - it's a Telesummit Description: Hear from 30 Thought Leaders on Business… Read More
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More
When the producers of any product first go into business, they tend to think they are in the production business.… Read More
Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point… Read More
