Cause marketing

Entrepreneur Magazine Interview

Michelle Goodman of Entrepreneur Magazine interviewed Michael about how to run a cause marketing campaign on a shoestring. The article… Read More

12 years ago

Halloween is More Than Trick or Treat

Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on… Read More

12 years ago

Cause Marketing is Not Only for Big Business (Webinar)

The Cause Marketing Masters Series presents the webinar, "Cause Marketing is Not Only for Big Business" led by Michael Houlihan,… Read More

12 years ago

Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More

12 years ago

Kindred Spirits, Fellow Travelers, and Strategic Partners

One of the most effective and often over-looked resources to build and grow your business  is strategic alliances. “Partnerships” with… Read More

13 years ago

Strategy for Good Summit

Title: Strategy for Good Summit Location: Your phone - it's a Telesummit Description: Hear from 30 Thought Leaders on Business… Read More

13 years ago

Positive Company Culture is critical to Growth and Survival – Part 3

This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the… Read More

13 years ago

Positive Company Culture is critical to Growth and Survival – Part 2

A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price,… Read More

13 years ago

Distribution: The Distance between a Great Product and a Sale – Part 3

When the producers of any product first go into business, they tend to think they are in the production business.… Read More

13 years ago

How to Build a Brand Without Advertising

Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point… Read More

14 years ago