Cause marketing | The Barefoot Spirit

American Express – Open Forum Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael spoke with Ellen Shaffer of American Express OPEN Forum about why he and Bonnie wrote “The Barefoot Spirit” and their discovery of Worthy Cause Marketing. Read the article here! Who We Are Michael Houlihan and Bonnie Harvey co-authored the...

The Joy of Giving

SUPPORTING HUMANITARIAN CAUSES IS REWARDING

by Michael Houlihan & Bonnie Harvey | Business Blog

As we scurry around to complete our holiday gift lists, let’s take some time to think about gifts in general and what they mean to us. A gift is more than its material value. Sometimes the least expensive gift has the most value to us because of who it came from and...

Inc. Magazine Article

by Michael Houlihan & Bonnie Harvey | Event

Kevin Daum’s Inc. Magazine article highlights Michael & Bonnie’s discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here to read the full article! Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York...

KUCI Radio Show Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael discussed the history of Barefoot Wine, including the discovery of Worthy Cause Marketing and his new book, “The Barefoot Spirit” with Ann Herr, radio host for Operation Community Stimulus. This show can be heard weekly on Wednesdays on KUCI 88.9...

Business Unconventional Radio Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael spoke with Dean Rotbart of the Business Unconventional radio show about the history of Barefoot wine and his new book, “The Barefoot Spirit.” Business Unconventional is the flagship business program of 710 KNUS AM in Denver. The show is broadcast...