Cause marketing | The Barefoot Spirit

Entrepreneur Magazine Interview

by Michael Houlihan & Bonnie Harvey | Event

Michelle Goodman of Entrepreneur Magazine interviewed Michael about how to run a cause marketing campaign on a shoestring. The article will appear in the March issue of Entrepreneur. Check back here for access to the article! Entrepreneur is a monthly business...

Halloween is More Than Trick or Treat

“DIA DE LOS MUERTOS”

by Michael Houlihan & Bonnie Harvey | Business Blog

Halloween has popped up in both our personal and business lives. Bonnie’s mother and Michael’s father were both born on Halloween. Somehow, we discovered we had this in common within an hour after we met. Also, the concept for the Barefoot wine label was developed at...

Cause Marketing is Not Only for Big Business (Webinar)

by Michael Houlihan & Bonnie Harvey | Event

The Cause Marketing Masters Series presents the webinar, “Cause Marketing is Not Only for Big Business” led by Michael Houlihan, founder of Barefoot Wine. Join us on Tuesday, August 21, 2012 from 1:30pm – 2:30pm Eastern / 10:30am – 11:30am...

Outword Magazine Interview

by Michael Houlihan & Bonnie Harvey | Event

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into...

Kindred Spirits, Fellow Travelers, and Strategic Partners

GOING MY WAY - NEED A LIFT?

by Michael Houlihan & Bonnie Harvey | Business Blog

One of the most effective and often over-looked resources to build and grow your business is strategic alliances. “Partnerships” with other businesses and organizations who benefit by your success can help you meet your bills, get the word out about your company, and...