B2B or Not to Be? That is the Question!
SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your...
The Advantages of Being a Small Start-Up – Part 4
PLAY YOUR CARDS RIGHT!
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the...
The Advantages of Being a Small Start-Up – Part 3
YOUR BRAND HAS MORE THAN ONE PURPOSE
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...
The Advantages of Being a Small Start-Up – Part 2
MAKE YOUR SIZE WORK FOR YOU
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up...
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