Company | The Barefoot Spirit

The Advantages of Being a Small Start-Up – Part 1

WHY LIGHT-ON-YOUR-FEET TRUMPS BIG-AND-POWERFUL

by Michael Houlihan & Bonnie Harvey | Business Blog

Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives...

Dress for Success (Especially in the Office)

SEND A SILENT AND POWERFUL MESSAGE: PROFESSIONAL CUSTOMER SERVICE HERE!

by Michael Houlihan & Bonnie Harvey | Business Blog

Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company...

7 Tips to Maximize Your Human Resources

by Michael Houlihan & Bonnie Harvey | Business Blog

Does your company regard its staff as a commodity, information as a currency, and operate on a need-to know basis? If so, you may be missing one of the primary advantages of Human Resources – good ideas. Some of the best ideas can come from your own people....

How to Build a Brand Without Advertising

The 7 Steps of Worthy Cause Marketing

by Michael Houlihan & Bonnie Harvey | Business Blog

Brand recognition is the life blood of any product that passes through distribution channels. Building your brand to the point of significant market share takes years, and conventional advertising can be financially infeasible, especially for new product...