Customer Management | The Barefoot Spirit

The Easiest Way to Lose your Customer

Right After you make the First Sale

by Michael Houlihan & Bonnie Harvey | Business Blog

If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...

The 8 Principles of Successful Outsourcing

Outsource Everything but Quality, Sales and Customer Service

by Michael Houlihan & Bonnie Harvey | Business Blog

For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases...

How to Start a Business with No Knowledge of the Industry

Flying Blind

by Michael Houlihan & Bonnie Harvey | Business Blog

Sometimes opportunity lands in your lap, but opportunity can be time sensitive, so sometimes you’ll have to act fast, even if it’s in an unfamiliar industry. Today the web is filled with information on every industry, but the learning curve can feel like hitting a...