The Easiest Way to Lose your Customer
Right After you make the First Sale
If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if...
The 8 Principles of Successful Outsourcing
Outsource Everything but Quality, Sales and Customer Service
For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases...
Is Your Company Doing these Things?
The 10 Big “No-No’s”
Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest...
Does Your Company Culture Give Rise to Great Ideas?
The 4 Pillars of a Positive Company Culture
Some people think “culture” is what you get in your yogurt. So called “company culture” starts from the top and permeates throughout your organization. The attitudes, principles, philosophies and values of owners like you and your managers shape the decisions,...
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