The Advantages of Being a Small Start-Up – Part 3
YOUR BRAND HAS MORE THAN ONE PURPOSE
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...
The Advantages of Being a Small Start-Up – Part 2
MAKE YOUR SIZE WORK FOR YOU
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up...
Dress for Success (Especially in the Office)
SEND A SILENT AND POWERFUL MESSAGE: PROFESSIONAL CUSTOMER SERVICE HERE!
Many companies these days seem to think that they are giving their office staff some kind of a benefit by letting them dress any way they want. Business casual has become casual and casual has become downright scruffy. What happens when Mr. Big walks into your company...
Positive Company Culture is critical to Growth and Survival – Part 2
CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
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