Training without explaining is like trying to program a computer. The computer will only do what it’s been programmed to… Read More
Ashley Bodi, host of the Business Beware Radio Show, interviewed Michael about the challenges and lessons learned along the Barefoot… Read More
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s… Read More
Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched… Read More
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to… Read More
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are… Read More
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can… Read More
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market… Read More
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the… Read More
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent… Read More
