DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
by Michael Houlihan & Bonnie Harvey | Business Blog
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a... SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS
by Michael Houlihan & Bonnie Harvey | Business Blog
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your...