The 3 Core Competencies Entrepreneurs Must Master to Succeed
“My idea is so great, I’m guaranteed success!” We see too many entrepreneurs falling in love with their products and kidding themselves into believing that their idea itself is all they need to make them a screaming success. Warehouses are filled...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
Tailor Your Message to What Your Audience Wants to Hear
DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
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