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  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Label Damage Screams “Damaged Goods” to Your Customer

Label Damage Screams “Damaged Goods” to Your Customer

IT’S ONLY A SCRATCH!

by Michael Houlihan & Bonnie Harvey | Business Blog

In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
Oakland Magazine Interviews Michael Houlihan

Oakland Magazine Interviews Michael Houlihan

by Michael Houlihan & Bonnie Harvey | Business Blog

Q & A: Michael Houlihan Co-Founder of Barefoot Wine by Candace Murphy Photography by: Jennifer Hall Chances are, if you’re a wine drinker, you’ve gone Barefoot. You know the wine—the big bottle, the label’s bare footprint, the original flavors of red or white. The...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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