KNOW WHAT SHE WANTS TO SEE
by Michael Houlihan & Bonnie Harvey | Business Blog
Finally, you got a lucky break! That big chain stores buyer will finally see you. Your mind is racing with the possibilities: your product in all of her stores, access to all of her customers, your brand “takes off!” Not so fast, Bucko! Do you even know... I HAVE TO DO THAT?
by Michael Houlihan & Bonnie Harvey | Business Blog
Once the afterglow of the launch wears off, and once the business plan takes a back seat to the cash flow projection, you discover what the real work is in your new business. We call it the “real” work because it generally takes more time and focus that anything you...