Non-profit | The Barefoot Spirit

Why Your Business Should Take an Active Interest in Your Parks

YOU WANT ME TO MOVE WHERE?

by Michael Houlihan & Bonnie Harvey | Business Blog, Environment

These days parks across the country are underfunded. In fact, if all the local volunteers who donate their time to provide access, management, funding and maintenance suddenly quit, the parks would have to close down. In most states, parks are kept open only due to...

The Families of Disabled Veterans Have Double and Triple Duty

THE UNSUNG HEROS GET SOME HELP

by Michael Houlihan & Bonnie Harvey | Business Blog

This week we were honored to be keynote speakers for the Entrepreneurship Bootcamp for Veterans’ Families (EBV-F) at the Whitman School of Management at Syracuse University in Upstate New York. Unlike EBV (Entrepreneurship Bootcamp for Veterans with Disabilities), the...

Why Worthy Cause Marketing Works

GIVE MEMBERS A SOCIAL REASON TO BUY!

by Michael Houlihan & Bonnie Harvey | Business Blog

We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...

LandPaths 16th Anniversary Benefit

by Michael Houlihan & Bonnie Harvey | Event

Join us for AUTUMN IN THE VINEYARDS – a Supper Party Benefiting LandPaths, Celebrating 16 Years of Connecting People with the Land! Stroll through the gardens and rolling vineyards of Lynmar Estate Winery on Sunday, October 14 from 3:30pm to 7:00pm. Feast on...