The Advantages of Being a Small Start-Up – Part 4
PLAY YOUR CARDS RIGHT!
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the...
The Advantages of Being a Small Start-Up – Part 3
YOUR BRAND HAS MORE THAN ONE PURPOSE
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...
The Advantages of Being a Small Start-Up – Part 2
MAKE YOUR SIZE WORK FOR YOU
This is the second installment in a four-part series designed to encourage small start-ups by recognizing some of their inherent advantages. Small start-ups face a myriad of challenges. They are undercapitalized, unproven and have no market traction. They are up...
The Advantages of Being a Small Start-Up – Part 1
WHY LIGHT-ON-YOUR-FEET TRUMPS BIG-AND-POWERFUL
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives...
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