Price

How to Overcome the Challenge of Perceived Value

It’s really hard to give folks a good deal. This is especially true when your price matches a point that… Read More

7 years ago

​The 3 Core Competencies Entrepreneurs Must Master to Succeed

"My idea is so great, I'm guaranteed success!" We see too many entrepreneurs falling in love with their products and… Read More

8 years ago

World’s Best Sale Pitch: “My Product will help you Increase Sales”

We’ve spent over two decades in sales, and it’s true - nothing happens until the sale is made. We have… Read More

12 years ago

Gaining Traction in the Marketplace takes Tenacity and Focus

You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s… Read More

12 years ago

On Independence Day, We’re more Interdependent than Ever

As we approach the nation's 236th year of independence from England and thereby Europe, we find ourselves glued to the… Read More

12 years ago

Tailor Your Message to What Your Audience Wants to Hear

If you want to make a statement, tell them what you want to say. If you want to make a… Read More

12 years ago

Distribution: The Distance between a Great Product and a Sale – Part 3

When the producers of any product first go into business, they tend to think they are in the production business.… Read More

13 years ago