The 3 Core Competencies Entrepreneurs Must Master to Succeed
“My idea is so great, I’m guaranteed success!” We see too many entrepreneurs falling in love with their products and kidding themselves into believing that their idea itself is all they need to make them a screaming success. Warehouses are filled...
World’s Best Sale Pitch: “My Product will help you Increase Sales”
BUT WAIT, THERE’S MORE!
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
On Independence Day, We’re more Interdependent than Ever
AMERICAN PIE – CHINESE PAN
As we approach the nation’s 236th year of independence from England and thereby Europe, we find ourselves glued to the financial news out of Europe like we were still part of it. And we are, more than ever. We worry about the economies of China and Russia as if...
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