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Tailor Your Message to What Your Audience Wants to Hear

Tailor Your Message to What Your Audience Wants to Hear

DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT

by Michael Houlihan & Bonnie Harvey | Business Blog

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
Distribution: The Distance between a Great Product and a Sale – Part 3

Distribution: The Distance between a Great Product and a Sale – Part 3

GIVE YOUR PRODUCT A CHANCE

by Michael Houlihan & Bonnie Harvey | Business Blog

When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
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Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

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  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
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About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

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