The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
Tailor Your Message to What Your Audience Wants to Hear

Tailor Your Message to What Your Audience Wants to Hear

DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT

by Michael Houlihan & Bonnie Harvey | Business Blog

If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...
Distribution: The Distance between a Great Product and a Sale – Part 3

Distribution: The Distance between a Great Product and a Sale – Part 3

GIVE YOUR PRODUCT A CHANCE

by Michael Houlihan & Bonnie Harvey | Business Blog

When the producers of any product first go into business, they tend to think they are in the production business. In fact, if they are to succeed, they are in the Distribution Management business. Distribution Management trumps production because without it, your...
Page 2 of 2«12
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Thanks for the great essay on packaging. You always have the most practical advice and detailed info.” 
– Stephanie Schull, Kegelbell
Stephanie Schull
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer
“Always interesting and helpful.”
– John Taylor
John Taylor
“Fantastic job!”
– Stephen Key, Author, Columnist & Speaker
Stephen Key
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Awesome!”
– Jonah White
Jonah White
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2024 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.